
The pathos in this ad is that is shows a lot of sympathy for this man who now has to talk through a machine because there is a hole in this throat. The ad provokes an emotion for people to feel bad for this man and he is there to show everyone just how important being smoke feel really is. The ethos is the persuasive strategy that the author uses to persuade people from not smoking. This man is the face if this advertisment because he is showing that if you smoke there is always a chance that you too could get throat cancer and end up like him. The logos in this ad isnt very big but it still shows the effects of what smoking does and how it damages your body. They make a clear connection between smoking and they effects that it can do. But the main appeal that is used i would have to say it was pathos and they show pathos off alot by the title, " Nothing will ever be the same", so that will get people so see how sad this man is and that people should quit smoking.